Most marketing budgets are allocated by gut feel, last year’s numbers, or whoever shouted loudest in the planning meeting.
Tell this tool your total budget, period, company, industry, primary objective, business context, and target market. Get back a complete channel-wise allocation with actual rupee or dollar amounts — performance, content, influencer, PR, tools, and reserve — with rationale for each, an industry benchmark comparison, a month-by-month spend plan, what to cut first if the budget shrinks 20%, where to invest first if it grows 30%, a measurement framework, and top 3 risks to the allocation.
Built for marketing managers, brand leads, and founders who want budget decisions backed by strategy rather than habit.
Input your total budget and objectives — get a recommended channel-wise allocation with rationale, benchmarks, and a month-by-month spend plan.
Building your budget plan...